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The Anchor Line and Allan Line agents, 1870 newspaper campaign


2002 - BÝrge Solem

Anchor Line agent in Trondhjem, Hans L. Dahl announcing in the newspaper "Trondhjems Adressecontors Efterretninger" April 1869: The best and most secure way for passengers from Norway to America. The owners of the famous Anker-Linie (Anchor Line) for the transatlantic steamships, consisting of the following first classed great and fast sailing steamships: Cambria - Columbia - Hebernia - Britannia - Europa - Jowa [Iowa] - Caledonia - United Kingdom which are carefully equipped in the best way to meet the comfort and safety of the passengers, will sail regularly every week between Glasgow and New York, will convey emigrants from here to Newcastle or Liverpool on the first classed steamships Norway, Sweden and Damascus, and without any delay to Glasgow 2 hours by train. Passengers on this route will at all times be escorted by the lines agents. Protection against all kinds of swindle. Passengers will receive free food and personal berth on the entire voyage. The freight is considered as un-expensive as with any other respected line. Norwegian interpretor will follow the ships from Glasgow. Further information will be obtained from the line's agent Hans L. Dahl, staying with merchant P. Johnsen by the Ravnkloen.

Allan Line and Anchor Line announcement in the newspaper "Trondhjems Adressecontors Efterretninger" March 1, 1870:

Allan Linien. The shortest sea voyage to America!! Montreal Ocean Steamship Company's first classed royal mail steamers. From Trondhjem to England every second Friday, calling at Bergen Saturday and from Liverpool to Quebec, Portland, Boston or New York twice a week, and once a week from Glasgow, coveys passengers to all parts of the United States and Canada.
The Allan Line's steamships: Assyrian (being built) - Caspian (new ship) - Scandinavian (new ship) - European - Prussian - Germany - Austrian - Peruvian - Nestorian - Moravian - Hibernian - Nova Scotian - Damascus - Ottawa - St. Patrick - North American - St. David - St. Andrew - Norway - Sweden
This company's new and comfortable equipped steamship "Norway" (1000 tons) Capt. Mylius will be expedited from Trondhjem every fourteenth day in the period between March 25th and September 23rd 1870 on the following days: March 25th, 8th and 22nd of April, 6th and 20th of May, 3rd and 17th of June, 1st, 15th and 29th of July, 12th and 26th of August and 23rd of September. This line is the only to convey with its own steamships from here all the way to America. The passengers should make sure to secure tickets with the Allan Line, if not, they could be signed in by agents which do not represent this company, and in that way be conveyed on another route across the Atlantic, causing them a lot of unpleasantness and expenses which they had not expected om beforehand.

Cabin freight from Trondhjem to Newcastle £ 7.7 s free pension and all necessities included, except wine and beverages, which can be bought aboard. For further information contact Allan Brothers & Co. No. 1 Fjordgaden, Trondhjem.

NOTE
As we have become aware of an announcement in this newspaper by Mr. Hans L. Dahl, agent here for the Anchor Line, in which he claims to be associated with, and have permission to convey his emigrants on our steamship "NOrway", which we will set in a every second week service between Trondhjem and Newcastle this season, and which Mr. Dahl also claims in printed advertisements, we will take the opportunity to proclaim, that the agent of the Anchor Line has included the steamship "Norway" in his advertisements without our permission, and despite our demands not to do so; Mr. Dahl is in no way associated with the Allan Line steamships. We are obliged to our public to inform that because of the experiences from last year, no Anchor Line agents, interpretors or clerks will be admitted to board or be conveyed on the steamship "Norway" or any other of the Allan Line steamships. Allan Brother & Co


Anchor Linien The well recommended transatlantic steamship company, which in addition to its steamship fleet on the Mediterranean, owns the great and fast sailing first classed steamships: Australia - Alexandria - Anglia - Britannia - Columbia - Cambric - Caledonia - Europa - India - Jowa [Iowa] - Scotia - Scandinavia, which are carefully equipped in the best way to care for the passengers health, safety and comfort, will convey emigrants directly from Trondhjem to New York via Glasgow, and will issue tickets to all parts of the United States of America and Canada at the lowest prices. From Glasgow departure twice a week. This line offers the emigrants the most comfortable sea voyage (no problems with ice) and the shortest way by train in to the land in America, which is a great advantage, and the railway company takes the responsibility of all luggage. The company has in addition dome all what can possibly be done, to meet the demands of the emigrants, as what comes to the food and treatment, and is why the Anchor Line is recommended before any other line. At arrival to New York, the emigrants will me met by an interpreter origin here from Trondhjem, "Charles Hustad" who will escort them inland. Physicians and good interpreters are sailing on each ships. Departure from Trondhjem every second Friday, first time on March 25th, 8th and 22nd of April and so on with the steamship Norway to Newcastle, where from the representatives of the line will escort the emigrants to Glasgow the shortest way across England. Further information will be obtained from the line's agent Hand L. Dahl, General agent, Fjordgaden, Trondhjem

Anchor Linien The well recommended transatlantic steamship company, which in addition to its steamship fleet on the Mediterranean, owns the great and fast sailing first classed steamships: Australia - Alexandria - Anglia - Britannia - Columbia - Cambric - Caledonia - Europa - India - Jowa [Iowa] - Scotia - Scandinavia, which are carefully equipped in the best way to care for the passengers health, safety and comfort, will convey emigrants directly from Trondhjem to New York via Glasgow, and will issue tickets to all parts of the United States of America and Canada at the lowest prices. From Glasgow departure twice a week. This line offers the emigrants the most comfortable sea voyage (no problems with ice) and the shortest way by train in to the land in America, which is a great advantage, and the railway company takes the responsibility of all luggage. The company has in addition dome all what can possibly be done, to meet the demands of the emigrants, as what comes to the food and treatment, and is why the Anchor Line is recommended before any other line. At arrival to New York, the emigrants will me met by an interpreter origin here from Trondhjem, "Charles Hustad" who will escort them inland. Physicians and good interpreters are sailing on each ships. Departure from Trondhjem every second Friday, first time on March 25th, 8th and 22nd of April and so on with the steamship Norway (Belonging to the Allan Line) to Newcastle, where they are met by representatives of the line, who are always present when the ships arrives, to escort the emigrants to Glasgow the shortest way across England. Further information will be obtained from the line's agent Hans L. Dahl, General agent, Fjordgaden, Trondhjem

NB
To make sure that the emigrants are not mislead to believe that it is the Anchor Line it is pointed to, in the NOTE of the Allan Line announcements, by purchasing tickets from them to avoid unpleasantness and expenses, I should bring to attention, that the Anchor Line offers the emigrants just as great advantages as on any other line, when it comes to weight of luggage as any other matters. Hans Dahl.

NOTE
Even though I think it should be un-necessary to give further information in connection to the accusations made in the announcements by Messrs. Allan Brothers & Co, under the headline "NOTE", in the newspapers, as they have now stopped, I want to use the opportunity to make it known that the owners of the Allan Line and the Anchor Line has made an agreement for the Anchor Line ships to be conveyed on the Allan Line ships to England on the ships they placed on the service between this place and Newcastle. The reason for the accusations was only that the Messers. Allan Brothers & Co here of, wanted me to add to my announcements that the steamship "Norway" was owned by the Allan Line. As I have never claimed or said the contrary, it was a pleasure to obey this demand, and I have now added that to my announcements, and the Messers. Allan Brothers & Co. has also removed their "NOTE" addition to their announcements. Having said that, I will also make it know that, had the Allan Line not fulfilled the agreement to convey the Anchor Line passengers from this place to Newcastle, it would immediately have been made arrangements to convey them on the steamship "Saga". Regarding the comment about not sending Anchor Line interpretors on the Allan Line ships, I can only say it was never the intention, as there are already interpretors employed on the "Norway", which should protect the interests of their countrymen no mather what line they had purchased their tickets from, and by the arrival to Newcastle there would be other people present to help the emigrants.

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